With
the use of digital cameras it is possible to shoot anything. Since
devices like electronics and appliances are used photographing them is
essential. Several clients selling these products online need good
photos for buyers to choose the right models.
Sometimes
the simplest or minimal style works wonders. Instead of creating drama
to sell, some items can do well with less glamour. Electronic items like
television sets, ipads, cell phones, music systems score more on their
own performance. Hence even if a good looking model with fewer features
is not saleable. But a drab looking piece, which has more valuable
features, is sold quickly. But the manufacturer will now need a
combination of the two to make his products fly off the shelves. He
needs to give distributors pictures of all the models. Shooting
different models and making a distinction between them for the consumers
to buy is a challenge. The photographer
should keep in mind how he will shoot different models of the same
product and yet make them look distinct. All the photos are taken in
high resolution so that they can be printed or used on the web.
The
equipment and tools required will be a good quality camera with lens,
contrasting tabletops or any other backdrop for placing the electronic devices.
If the camera has a few basic editing programs it is ideal. If not the
rest of the work can be carried over the imaging software. Since some
items like television sets and refrigerators can be big and cannot be
shifted a portable tripod or a steady handy camera is essential. Foam
and umbrellas for lighting may also be required at some stage so keep
them also in the checklist.
While aiming for the shoot the shutter speed of 1/60th
of a second is ideal. The camera flash should not be used when
artificial lighting is being set up. If the product throws off a glint
or glare then white balance needs to be adjusted also. Wide-angle lens
is used to capture the inside and out parts. For example a refrigerator
that has been opened to show its compartments-it needs a wide-angle lens
for the shoot. Several pictures will have to be taken to choose one of
the best. While taking pictures of laptops one may have an issue of
barrel distortion. This can be taken care of with the zoom and use of
right focal length.
Image editing
can also be required after the shots are taken. The pictures can be
cropped or even re-sized. Text can be added like technical
specifications of the products. When so much visuals and information is
given on the website it is easier for the consumer to buy the products.
Home appliances like mix grinders; irons washing machines also can be
shot in the same format.
This information is very useful for clients who have a sizable web presence. They should be able to get this service from any outsourcing professional company.
As they add new products to their inventory they will need pictures
also. A professional company pays attention to all the detailing while
shooting. It can make the proper distinction between the models of the
products even if they look similar on the face. Trust a good service
provider for such important jobs.
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