Catalog photography depends on high quality photographs for selling the products, be it the online version or the traditional paper version.
Today’s digital cameras have technology which allows even amateurs to take good quality pictures, although they are not always as perfect as those clicked by professional commercial photographers. Professionals have expertise and experience of many years, which allows them to snap breathtaking images. Most of the professionals follow these 7 lucky tips for catalog photography
Tip 1: The lighting
The light in the background is one of the most important aspects of commercial photography. Photographers use light to bring the fine points of the object and also adds mood to an image. The catalog photos are not only meant to be informative, but they should also attract the prospective buyers. These images should evoke a positive emotion for a customer and elicit an "I must have this" approach. Although bright light boosts the detail of the image, it may at times also wash out the whole image. Another important thing to keep in mind while using bright light is the direction of the light and the corresponding presence or absence of shadows.
While the photographic lights are white, the natural light have tones of yellow or red depending on its source. Many professional photographers use color filters to change the quality of light and to make it appear more natural.
Tip 2: Zoom on the details
Since catalog customers cannot see the products from a close range, they are unable to observe the high quality of the products on display if proper zooming is not used. Every successful catalog includes a number of views of the object allowing the shoppers to get a better idea of the product from all sides before buying. Close up photographs allows the vendor to highlight the special features of the product. Close up photography is easier said than done. Commercial photographers typically use a technique called macro photography, which reproduces fine details of the object with perfect clarity. Most of the cameras available in the market have the macro setting, but getting the effective catalog photos requires patience and practice.
Tip 3: the composition
Taking a photo with a neutral background makes the viewer focus on the subject only. Busy backgrounds or cluttered pictures are often distracting, but carefully selected items in the background enhance the catalog images and make the product more attractive.
Tip 4: Master Rotation Luke!
It is advisable not to rotate the polarizer to full effect. It is better to find the right quantity of polarization to enhance certain images
Tip 5: the framing
Sometimes simple compositions work better with products. It is advisable to avoid shooting from odd angles as well.
Tip 6: Add your stamp
After completing the technicalities, it is advisable to add the photographer’s stamp in the photo to get unique images. It is always better to get a good selection rather than re-shooting the picture.
Tip 7: Post process
The post process is as important as the shoot itself. Some minor problems, such as low lights can be taken care of before finalizing.