One
must realize that when consumers see products splashed in print ads or on
online portals, they cannot touch, feel, or taste them. It is the photograph,
which has to communicate all of the above in the most convincing way.
If the photography makes the product look desirable, then it will
certainly translate into a sale. Several
tips and tricks can truly enhance the look and feel, as well as the production
value of the picture of any item that needs to be sold online. The main point
of focus is the subject, i.e. the product that will be purchased via the
advertisement. First, make sure to have the subject meticulously cleaned and
neat in appearance. For example if it is a cell phone, it cannot have
fingerprints or scratches. A dress cannot have creases and folds. Cleaning is
mandatory as under the lights dirt tends to gleam and dust sparkle.
The right
background also makes a vast difference to make the visual more convincing. It
is quite important to make seamless backdrop for the product to shine. When a full
scene is created with a monochrome color the effect is total. There is no
distraction to the main theme. In fact, many items are shot with this kind of
backdrop to encourage sales. Today, the right shade of single color gives an
edge to the vendor. It forms a brand identity for the product. The greatest
example is the iconic Apple iPhone that is shot against the smooth and silk
white, transparent background. All over the world it is admired and has sold
billions of devices. This is definitely the work of a experienced product
photographer. He knows how to create the edge by taking product shots with the
monochrome background.
For close-ups
shots of drinks, food, jewelry also the right background makes all the
difference. A narrow depth of
field works well for product shots as it provides emphasis on the subject. With
the combination of the backdrop and the field depth, the shots can be taken. Blocking a continuous background for easy execution
is popular among retailers. Preferably, a solid white or neutral grey works well. It is a simple implementation and the result looks professional and
classy. If one is not working out of a professional photo studio with
backgrounds draped from trusses, then a few rolls of craft paper, a couple of
stands and some metal clamps will do the trick.
Backgrounds are
the cornerstone of studio photography. There are several kind of craft papers
that are also used to provide texture of matt, sheen or gloss. The setting
allows the photographer to use several techniques and angles to capture the
items digitally. Taking good and neat product shots is very important to
advertisers and clients. For photographers to bag lucrative commercial
photography jobs, it is important to be able to nail this aspect.
For the great
sales, often a quick alteration of backdrop makes the difference. For instance
shooting dresses of different sizes with monochrome backgrounds allows buyers
to see clearly the color and choose according to their size or wallet. This is a
very vital aspect that a canvas can permit the buyer to make the right choice.
Nothing can go wrong with an online sale with such meticulous planning.
