Lifestyle or fashion photography has advanced to higher degrees. It is one of the most specialized and lucrative areas for professional shooters to showcase their talent.
Just as the fashion keeps trending so does the ways of keeping the glad rags in the spot light. Reputed fashion houses have their own studios that employ special photos to capture the creative designer collections. Apart from the rich design studios even e-commerce vendors who sell their designs on portals use clothing photography extensively. At one time the clothing photography was confined to brochures, catalogues and other print mediums. Today its usage is in the websites and this makes it a global business. Specialized photos are already devising new methods to stay ahead in the rat race. In fact they are trending the latest fashionable ways to help their clients to sell their designer stocks in the shortest possible time. From time to time we see some of the most stylish examples of photographer done with good taste.
The busiest section involves the still shoots indoors. The most essential tools that are required include soft lens, lights of varying depth, tents and reflectors. Imagine having the wrong kit, for shooting clothes and it is a potential disaster. Already there are many sections diving different clothes-i.e. women, men, kids, sports, and other categories like embroidered clothes and company logos on clothes. For different section there are different kinds of lighting and other tools. Then the client and the photographer will also discuss if the clothes will be shot across on the rack or table top. The use of full mannequins or bust of mannequins is also possible. The Kuhl light 120 soft boxes are very common in use. The tool kit contains 20” flood light and also a stand mount. The light stands are adjustable, and the diffusion panels can be removed also. It also contains some additional accessories to help the shooting. The regular items include steam iron, foam board, camera tether wide-angle lens. Even Photoshop elements are included in the inventory.
Clothing photography can be very demanding. Now with e-commerce taking charge, the need for clothing vendors on the web is increasing. They need good pictures of the garments and from the right angles. The whole idea is not to deceive the buyer but show the right features of the garment. It is a risk that the photographer takes when he does some gimmicks to highlight some areas of the clothing. For example taking shots of silk ties can be a real task for any professional shooter also. How he will bring out the design for men to buy is an art. It needs planning before the execution. Multiple angles are used for clicking the pictures. They can be made 2 D or 3D depending on the key elements to be highlighted. Sometimes a top angle shot can do the trick. At times the eye level or lower angle may be needed.
A photographer who shoots clothes regular will keep on trending and finding new ways to shoot. The hallmark of a good picture is the minimal effect and maximum exposure to the product. Styling the clothes before the shoot is a necessity.